West territory is at 31% coverage
with 8 days left in the cycle.
You would not have known until the quarterly review.
OkPilot FMCG field sales software tracks rep coverage by territory and visit cycle, flags unvisited outlets before sales numbers drop, and builds routes by overdue priority. It is built for FMCG distributors that manage their own field sales teams.
An unvisited outlet is a shelf you gave to your competitor.
When a rep does not visit an outlet on schedule, three things stop happening. No order gets placed. No shelf gets restocked. No competitor activity gets spotted. The outlet does not call you about it. The competitor rep shows up instead, fills the gap, and takes the position.
By the time the revenue drop shows up in the quarterly review, the competitor has been on that shelf for weeks. Recovering a lost shelf position costs 3x what maintaining it would have.
Multiply this by every overdue outlet across every territory. That is the coverage gap your quarterly report cannot explain.
What happens when you type "How is territory coverage across all reps?"
You type
"How is territory coverage across all reps? Who is behind?"
OkPilot responds
Three reps, three territories. Sarah is at 78% in East with 8 days left. She is on track. James is at 64% in North, slightly behind but recoverable. Mike is the problem. West territory is at 31% coverage with 12 outlets unvisited. 4 of those are clustered near Main St. If he starts there tomorrow, he can hit all 4 in one run and get West back on track by end of cycle.
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Per rep
Coverage broken down by territory
FMCG aware
Knows visit frequency targets
Mike is at 31% in West with 8 days left. 12 outlets unvisited. 4 are clustered near Main St. Route built for tomorrow, starting there.
QuickMart Main St has not been visited in 14 days (target: 10 days). Prioritizing it on tomorrow's route for Mike.
It catches coverage gaps before you do
An outlet that is 4 days overdue is not the same urgency as one visited yesterday. OkPilot knows the target frequency for every outlet, tracks days since last visit, and flags the ones falling behind. It clusters nearby overdue outlets into an efficient route so the rep recovers maximum coverage in minimum drive time.
You approve every route change. It never reassigns a territory or skips an outlet without your nod.
Your rep sees "visit outlet" not "complete task"
The app speaks FMCG. It shows the day's route with outlets ranked by how many days overdue they are. The rep checks in with GPS verification, captures a shelf photo, enters the order right there in the store, and checks out with visit notes. No paperwork back at the office. No missed outlets discovered next quarter.
Every visit captures GPS-verified check-in and check-out, shelf photos, order data, and notes. The record is available immediately. You do not wait for the rep to come back and file it.
Tell it you do FMCG distribution
"We do FMCG distribution. Reps visit retail outlets every 2 weeks. They take shelf photos and capture orders. I need to see coverage by rep by the end of each week. Flag any outlet not visited within its target frequency."
That is the setup. OkPilot creates the territory structure, the visit frequency rules, the shelf photo requirement, the in-field order form, and the coverage reports. 48 hours to live.
Your FMCG visit flow
Since 2018
In market
2,000,000+ tasks
Handled
48 hours
To full setup
FMCG field sales questions
OkPilot calculates coverage as the percentage of outlets visited within their target frequency during the current cycle. It breaks this down by rep, by territory, and by outlet priority so you see exactly who is behind and where the gaps are.
Every visit requires a GPS-verified check-in at the outlet location. The rep cannot log a visit without being within the geofence. Check-in and check-out timestamps, shelf photos, and order data are all captured and tied to the GPS record.
Yes. The rep sees the outlet's product catalog with last-order quantities pre-filled. They adjust quantities, add new SKUs, and submit the order before leaving. The order goes straight to your distribution system with no re-entry needed.
OkPilot also handles pharmacy, HVAC, pest control, and sample collection. See all field sales features.
See it running your FMCG field sales
Book a demo. We will load your territories and show you coverage by rep before the call is over.